摘要
采用多元回归的分析方法对入境旅游者在华停留时间进行旅游服务质量因素影响分析,得出旅游服务质量整体上对入境旅游停留时间产生很大影响,尤其是宾馆饭店、导游服务、邮电通讯对入境旅游停留时间的影响最显著。要增加我国入境旅游停留时间必须加强旅游服务质量管理,改善旅游服务设施设备,重视旅游人力资源培育及进行旅游者研究,提高我国旅游服务整体质量。
Multiple Regression Analysis indicates that quality of tourist service has a direct effect as to the length of stay of inbound tourists to China, especially the service given by hotels, guiding and telecommunication service. Finally, suggestions are provided to increase the length of stay of the oversea tourists in China by enhancing the tourist service.
出处
《鹭江职业大学学报》
2005年第3期81-85,共5页
Journal of Lujiang University
关键词
旅游停留时间
旅游服务质量
多元回归分析
length of stay of tourists
tourist service quality
Multiple Regression Analysis
