关联规则在CRM中的应用

The Application of Association Rules in CRM

数据挖掘是近几年发展起来的一种对信息资源进行开发和数据处理的新技术,而关联规则是数据挖掘的核心技术。以超市为例,通过分析顾客的购买行为,来实现将数据挖掘中的关联规则算法应用于客户关系管理(CRM)中,从而为商业提供决策支持。

Data-mining is a new technology aiming at resource developing and data processing. Association Rules are tile key technology of data mining.Based on supermaket,analyse customers＇ purchase behavior to achieve the application of association rules algorithm in CRM,sequentially provide decision support for commerce.