关于马钢彩涂板发展战略的研究

Developing Strategy Study of Coil Coating Products in Ma Steel

根据马钢发展彩涂板的机会、威胁、优势和弱势,提出了发展彩涂板的关键要素,通过SWOT分析,认为前向一体化发展彩涂板对马钢具有明显战略利益。在竞争战略方面,差异化战略和低成本战略相结合,是合适的战略选择。并对实现彩涂板发展战略提出了建议。

In this thesis, we set out some key elements of developing coil coating products in Ma Steel after analyzing its strength, weakness, opportunity and threat. After “SWOT” analysis, we think that it is obviously profitable for Ma Steel to develop coil coating products under a future - oriented integrative strategy. We think our combinative strategy of differentiation and cost leadership is a proper choice on competitive strategy. We also offer some proposals on how to realize our coil - coating developing strategy.