3MUlZ A M, O'GUINN T C. Brand community[J]. Journal of Consumer Research, 2001,27(4): 412-432.
4戴维·波普顿.社会学[M].李强,译.北京:中国人民大学出版社,2007:616-617.
5HILLERY G A. Definitions of community: Areas of agreement [J]. Rural Sociology, 1955, 20:111 -123.
6西奥多M米尔斯.小群体社会学[M].温凤龙,译.昆明:云南人民出版社,1988:1-10.
7FOURNIER S, LEE L. Getting brand communities fight [ J ]. Harvard Business Review, 2009, 87(4): 105-111.
8THOMAS T C, PRICE L L, SCHAU H J. When differences u- nite: Resource dependence in heterogeneous consumption com- munities [ J ]. Journal of Consumer Research, 2013,39 ( 5 ) : 1010 - 1033.
9CANNIFORD R. A typology of consumption communities [ J ]. Research in Consumer Behavior, 2011, 13:57 -75.
10KOZINETS R V. The field behind the screen: using netnography for marketing research in online communities[ J]. Journal of mar- keting research, 2002, 39 ( 1 ) : 61 - 72.
