摘要
新的《汽车产业发展政策》和《汽车排放标准》均已开始实施,要适应新政策和标准的要求,绿色营销是汽车生产企业的必由之路。强化绿色营销观念;重视绿色产品研发和设计;推行清洁生产方式;塑造绿色企业形象是汽车生产企业绿色营销的路径选择。
The new automobile industry development policy and the exhaustion force. To adapt to the new policy and standard, the green marketing is an standard of autocar have come into autocar business necessary way. Reinforcing green marketing, empnasizing the development and design of green products, production, building the image of green business are the path select of the green marketing in autocar business.
出处
《武汉工业学院学报》
CAS
2005年第3期104-106,共3页
Journal of Wuhan Polytechnic University
关键词
汽车生产企业
绿色营销
绿色研发
清洁生产
绿色企业形象
autocar business
green marketing
green development
clean up of production
green visualize of business
