企业品牌的开发与保护战略

Design and Protection of Enterprise Brand Strategy

分析了现阶段我国企业品牌存在的问题,阐述了企业的品牌开发要与企业品牌的保护相结合的关系,指出了企业品牌的保护战略要贯穿于企业的经营与管理方面,更重要的是需要强制性的法律的保护,同时也离不开政府的政策支持。

This paper analyzes the problems with enterprise brand nowadays,expounds that brand design is connected with brand protection, and points out three ways of brand design, firstly brand protection is joined with enterprise management, secondly brand protection nust obtain protection from law, thirdly support from government.