关于“茶马古道”旅游资源开发的思考

Thoughts about the Tourism Resources Development along the "Ancient Tea-and-horse Passage "

位于滇、川、藏三角地带的茶马古道,聚集着丰富的旅游资源。“茶马古道”旅游资源具有独特的资源优势和开发利用价值。开发茶马古道旅游资源,需要处理好开发与保护、旅游开发与群众脱贫等方面的关系。在开发战略上,应实施政府主导战略、品牌经营战略、多元化投资战略和集约化的综合开发战略。

The＂ Ancient Tea- and - horse Passage ＂ lying in the triangular areas between Dian, Chuan and Tibet is rich in tourism resources. It has unique resource advantages and development value. Developing tourism resources along the ＂ Ancient Tea- and - horse Passage ＂ needs to deal well with relations between development and conservation, and between tourism growth and poverty elimination. In developing strategy, it should be the intensive composite developing strategy including the government＇s guiding, brand operation and multi - investments.