上虞曹娥江旅游开发研究

The Study of Exploiting Tourism Resources along Caoe River in Shangyu

上虞曹娥江是浙江省境内第三条大江,旅游资源较为丰富,尤其是文化旅游资源自创一格,已被列为省级旅游区开发景点,但相对于杭州、绍兴等旅游名胜,曹娥江还是旅客感知的“灰度区”,如何通过以杭州、绍兴为依托,“借船渡海”,加强规划,重点开发,突出个性和加大宣传,制定营销策略,使曹娥江成为旅客感知的“光环区”,是曹娥江旅游开发亟待解决的核心问题。

Caoe River in Shangyu is the third longest river in Zhejiang Province, It is abundant in tourism resources. Especially its resources for tourist culture develops its own style. It has been put in the list of provincial - level tourist spots to be exploited. But Caoe is not so well known by tourists as the two tourist spots Hanzhou and Shaoxing. In the study of exploiting tourism resources along Caoe, the main problem to be solved as soon as possible is how to give flail play to the advantage of being near Hanzhou and Shaoxing,that＇s to say “cross the sea in others＇ ships”,to make Caoe River “a region with a ring of light” known by tourists by strengthening plan, exploiting key projects, laying stress on the specific properties, giving wide publicity and formulating marketing strategy.