摘要
由于我国加入国际青年旅馆联盟较迟,发展起步较晚,我国青年的观念因素、经济承受能力等原因,青年旅馆的用户面不够,经营状况不佳。在借鉴国外先进经验的同时,需要根据中国国情及国人的价值观、交友观来进行经营策略改变,扩大已有网络,从而改变国际青年旅馆在中国的状况。
Because of China＇ s late entry into the International Youth Hostel Federation and the traditional concepts and inadequate economic resources of Chinese youth, international youth hostels in the country are facing such problems as low bookings and poor operations. This paper aims to investigate the existing problems and suggests some countermeasures to address them. It is suggested that the prevailing operation strategies should be adjusted to suit the national conditions and the Chinese people＇ s values and attitudes towards friend making in order to improve the business status of the international youth hostels.
关键词
国际青年旅馆
中国
价值观
经营策略
消费观念
international youth hostel
development in China
existing problems
countermeasures
