摘要
美国零售业巨人沃尔玛连续三年荣登全球500强企业榜首,创造了信息时代零售企业击败高科技企业的奇迹。本文将对沃尔玛的经营战略从理论和实践上进行深入分析,以此来探讨全球化背景下零售业的成功之道。
Wal-Mart, the US retailing giant, ranked the 1st place in the world top 500 enterprises during the past three years consecutively, which has created a marvel that the high-tech enterprise （Microsoft） is defeated by a retail enterprise in information era. This paper will make a thorough research in War-Mart＇s operational strategy from the angles of theory and practice respectively, so as to explore the road to success under globalization situation.
出处
《湖北广播电视大学学报》
2005年第5期84-86,共3页
Journal of Hubei Radio & Television University
关键词
沃尔玛
全球化
经营战略
Wal-Mart
Globalization
Operational Strategy
