基于集对分析的体育彩票认知与购买心理研究

A study of sports lottery knowing and purchase psychology based on SPA

运用文献资料和问卷调查法,对北京、上海等10个城市和浙江师范大学学生关于体育彩票认知与购买心理的抽样调查数据作集对分析.结果表明,被抽样群体对体育彩票的理论认知在总体上处于认知不足的状态,他们购买体育彩票的动机兼有中奖和关心体育2个方面.因此,适当的中奖面有助于提高体育彩票购买者的兴趣,与此同时,还应大力宣传和普及体育彩票的基础知识.

A study of sports lottery and purchase psychology was conducted in the form of literature review and questionnaire in ten cities like Beijing, Shanghai, etc and in Zhejiang Normal University. The analysis of the data collected at random indicated that the subjects did not have adequate theoretical knowing of sport lottery as a whole and that their purposes of purchasing were combination of winning a prize and concerning about sports games. Therefore, moderate prize helps enhance the interest of buying lotteries, and meanwhile, it is necessary to promote and popularize the basic knowledge of sports lottery.