摘要
本文从“姓名商标”现象引发问题,指出现行法律采用人格权法保护与姓名相关的利益,并进一步分析了姓名商业利用行为传统人格权法模式保护下的不足,主张建立具有财产权性质的商品化权制度,对姓名商业利用行为进行积极的引导。
In the light of the phenomenon “name trademark”, this thesis points out that current laws safeguard the benefits related to names by adopting the law of personality right, and suggests instituting the system of commercialized right with proprietary nature to guide positively the behavior of commercial use of name, by analyzing further the safeguarding disadvantages of traditional personality right law of commercial use of name.
出处
《淮北职业技术学院学报》
2005年第3期21-24,共4页
Journal of Huaibei Vocational and Technical College
关键词
姓名权
商业利用
商品化权
right of name
commercial use
commercialized right
