摘要
英汉广告语言的词汇特点、语句特点和修辞特点有相似性,其中广告语言的修辞法有双关语、拟人法、比喻法、重复法、押韵法、对比法和对偶法,研究其共性对外语教学及英汉广告语言的写作有一定的指导作用。
The vocabulary, sentence and figures of speech in English and Chinese advertisement languages exist similiarity. The figures of speech in advertisement languages contain pun, personification, analogy, repetition, rhyming, contrast and antithesis. To study the similarity is instructive in foreign language teaching and English and Chinese advertisement writing.
出处
《湖北师范学院学报（哲学社会科学版）》
2005年第5期48-50,共3页
Journal of Hubei Normal University（Philosophy and Social Science）
关键词
广告
语言特色
分析
advertisements
characteristic of language
analysis
