摘要
指出了网上营销是当今企业市场营销的新途径,分析了无站点营销、虚拟商城及自建网站的特点和作用,强调了企业网上营销应注意的事项。
This paper points out that the cyber-selling is a new path of the market selling of today's enterprise, analyzes on the features and functions of the non-web site marketing, the virtual mill and the self-buih web-site, and emphases some matters needing attention of the enterprise in the cyber-selling.
出处
《科技情报开发与经济》
2005年第16期169-170,共2页
Sci-Tech Information Development & Economy
关键词
网上营销
无站点营销
虚拟商城
自建网站
cyber-selling
non-web site marketing
virtual mill
self-built web-site