节目主持人的语言艺术

Language art of host of program

当今广播电视事业的发展已经进入“主持人时代”。主持人在节目中起主导作用,国外电视界把主持人视为提高节目收视率的关键人物。大凡有影响的节目,其主持人必定闻名遐迩。节目主持人成败的关键在于语言表达。成功的节目主持人应讲究语言运用艺术,达到主持语言的规范美、情感美、鲜活美、品位美、个性美。

Nowadays,the development of the radio and television industry has already entered the times of the host of programs. Host of programs plays a leading role in a program, and in foreign TV field. People regard host of program as key personages who improves the audience rating of the program. Generally, an influential program certainly has a well-known host of program. The key to the success of host of program lies in his expression way of language. A successful host of program should pay attention to the art of his language, thereby to reach the nicety of his language＇s norm, emotion, lifelikeness, style and personnality.