中国都市报的走向

The Orientation Of The Chinese City Newspapers

简要分析了都市报的起源及特点,都市报在新的时代下所面临的问题,即受众由于政治、经济等的变化而导致受众身份的改变,他们对都市传媒也有了新的要求,他们按照自己的标准来选择和衡量都市媒体。作为都市报应以什么样的身份来赢得受众,这是很值得重视而且是必须解决的问题。

This article makes a simple analysis of origin and character of city newspapers, and also about the crucial problems of the new world. That is to say, because the changing of the politics and economics lead to the changing of the audience identity. They ask for new city media, and chose it by themselves. How to get the audiences？ That is the problem we must solve.