浅析主题景区品牌的树立

On the Brand Establishment of Theme Scenic Spots

品牌作为旅游产品的重要组成部分,又是营销的有力手段,可以更好地为旅游景点的发展提供契机。旅游景区只有更好地运用品牌策略,才能在市场上站住脚跟。通过景区的主题化去树立品牌,塑造良好形象,艺术地经营管理,可使主题景区具有再生力。主题景区品牌化是主题化的高级阶段。

As an important component of tourist product and a powerful means of marketing, brand can provide better opportunities for the development of tourist scenic spots, only if brand strategy can be better used, can tourist scenic spots stand firmly in the market. It can make theme scenic spots reproductive to use scenic spot themes to establish brands, to shape good images and to achieve artistic operation and management. Making theme scenic spots a brand is the advanced stage of making scenic spots have themes.