摘要
本文采用扩展线性支出系统,利用1998、2003年浙江省农村家庭消费开支调查资料,对浙江省农村居民家庭消费结构进行了分析研究,试图揭示出消费结构的特征和变动方向,以认识和把握浙江省农村居民消费需求的变化趋势,从而为浙江省制定宏观产业政策、产品结构调整以及企业制定营销战略提供参考信息。
By means of the methods of ELES, this paper mainly involves in the analysis of the change of household expenditure and consumer interaction in rural area in Zhejiang province. It focuses on indicating the characteristics and change tendency of the structure of household expenditure in Zhejiang. Finally, its analysis and conclusions may help the government to make economic policies and the top management to make correct marketing strategies.
关键词
家庭生活消费
消费结构
需求弹性
household expenditure
expenditure structure
consumer interaction
