提升桂林旅游竞争力的新思维

New Idea for Promoting the Competitive Power of Guilin's Tourism

通过分析桂林旅游现状和国内国际客源市场竞争环境,指出传统的经营理念和发展思路无法保持和提升桂林旅游的竞争力,必须要有新的思维,并提出了5点思路:提高城市生物多样性,启动桂林新区建设,加快生态城市建设,瞄准中、高端市场及旅游概念营销。

By analyzing the current situation of Guilin's tourism and the competitive environment of domestic and international tourist market,it was pointed out that traditional thought of management and development could not maintain and improve the competitiveness of Guilin's tourism.Therefore some new development concepts are necessary.Five concepts were proposed, including improving urban biodiversity, starting construction of Guilin's new region, hastening construction of ecological city, aiming at moderate and top market,and conceptual marketing of tourism as well.