珠宝体验营销

Jewelry Experiential Marketing

从体验营销的角度,通过分析某些著名珠宝企业建立品牌形象的案例,阐述了珠宝体验营销的特点和原则,进一步说明了体验营销在建立珠宝企业形象中的重要作用。

From the point of experiential marketing,the characteristics and principles of jewelry experiential marketing are expatiated based on the study of establishment of famous jewelry brands. It indicates that experiential marketing is important for jewelry enterprise to establish its image.