中小企业品牌创建近视症的病因及防治

The Cause and Prevention of Near-sightedness in Brand Establishment in Small and Medium-sized Enterprises

品牌创建对中小企业来说十分重要,然而,众多的中小企业却认识不到品牌创建的重要性,患了“品牌创建近视症”。文章在诊断中小企业“品牌创建近视症”病因的基础上,提出了防治措施。

Brand is very important for small and medium - sized enterprises, however, numerous enterprises cannot know the importance of it and got“near - sightedness in brand establishment”. This article has put forward some countermeasures against this“near-sightedness” by finding the causes of it.