对旅游商品开发战略模式的探讨

Discussing the Strategic Mode of the Development of Tourist Commodity

旅游商品的开发对于促进旅游业的发展具有重要意义,而我国旅游商品的开发却成为旅游业发展的瓶颈。本文对我国旅游商品开发的现状及存在的问题进行了深刻分析,提出了开发特色旅游商品、创新经营模式、完善产权保护、发挥政府主导作用等策略和建议。

xThe development of tourist commodities is of great significance to the tourist industry, but the tourist commodities＇ exploitation of our country had become the bottleneck of the tourism. This paper analyzed present situation and problems of the tourist commodities development in China, and put of forward the countermeasures for it.