科学构筑零售商业品牌结构

Bulid the brand structure of retail trade scientific

中国进入后WTO时代,外资进入中国市场的步伐加快,民族商业面临空前挑战,如果我们还停留沿用传统的管理手段,必然遭到市场无情的淘汰,本文尝试着从品牌结构角度以石家庄零售业为例探讨零售业如何提高自身竞争能力的问题。

For China entering the period after WTO , foreign capitals expending with higher speed on Chinese market, national commerce piece face unprecedented to challenge, if we still stay and continue to use traditional management, must be eliminated mercilessly by the market, this text is trying to take retail business of Shijiazhuang as an example and probe into the problem of how to improve one＇s own competitive power of retail business in terms of structure of the brand.