“NOW”商业模式分析及启示

Analysis on the Business Mode of NOW and its Revelation

电信运营商都将IPTV作为一个新的业务增长点,对其寄予厚望。通过研究目前较为成功的香港电讯盈科经营IPTV的商业模式,分析国内运营商可以从中获得的启示。

Telecom carriers simultaneously take IPTV as a new service groving point,and place high expectations on it.Through studying PCCW＇s successful business mode of IPTV operation,this article analyzes the revelation to domestic telecom carriers.