万州区企业营销现状、存在的问题及对策研究

An Inquiry into the Present Marketing Situations and Problems of Enterprises in Wanzhou and Their Countermeasures

在市场竞争日益激烈的今天,市场营销能力已成为企业生存发展和竞争致胜的决定性因素之一。本课题的研究重点是了解万州区企业营销的现状、存在的主要问题,并在此基础上提出相应的对策和建议,以供当地企业开展营销活动时参考。

At present, as competition in the market is increasingly severe, marketing power has been one of the decisive factors of the existence and development and successful competition of enterprises. This paper mainly discusses the present marketing situations and problems of enterprises in Wanzhou, and accordingly puts forward suggestions and countermeasures for reference for local enterprises＇ marketing activities.