航空收益管理中非限化估计方法研究

Research on Unconstraining Estimation Methods in Airline Revenue Management

收益管理是航空公司提高收益水平的重要技术,它通过对历史数据和当前数据的分析做出舱位控制决策。在收益管理中只能观测到受限的订座记录,但是它不能真实反映需求状况。估计非受限的需求是进行舱位控制的关键。国外学者提出多种非限化估计的方法,但是这些方法不完全适应于国内情况。本文根据国内的实际情况,提出一种估计方法。这种方法简单易行,便于在实践中运用。

Revenue management is an important tool to improve revenue level, which make decision on seat inventory control with the analysis of current and historical data. But constrained booking only can be observed, which does not reflect actual demand status, so it is a key to estimate unconstraining demand for seat inventory control. Foreign scholars bring forth a few of methods which do not apply for China civil aviation. In this paper, we bring forth a new method according as civil condition, which is easy to be used in practice.