当前我国保险业“科学发展”途径选择

Way to Scientific Development of Insurance in China

树立科学的发展观,坚持保险业的可持续发展,必须解决三大问题:一是拓宽保险资金投资渠道,二是建立“正和博弈”竞争机制;三是创新保险营销机制,建立“保险营销与一般商品营销”战略联盟。

To insist on a scientific development idea, and to keep the sustainable development of insurance, we have to solve three problems ： firstly, it shall extend investment channels of insurance funds ; Secondly, it shall establish a ＂game of positive sum＂ competitive mechanism; Thirdly, it shall take marketing innovation, establish a strategic alliance between insurance marketing and general commodity marketing.