透视经营者定价

On Pricing Strategy

目前,我国市场上高价格现象十分明显。本文从经营者定价理论入手,对此现象形成的原因进行了深刻的剖析。在以消费者为中心的时代,经营者定价的出发点应该是自己的目标顾客,经营者制定的价格应该是考虑消费者利益的价格,经营者制定的价格应以能为消费者接受为根本。

The cause of formation of high price phenomenon in the current market has been discussed and anal sized in this paper by use of the pricing theory. It is pointed that the seller＇s pricing should be targeted to its consumers, and the price decision should be made on the base of consumer＇s acceptance.