摘要
阐述了商标的作用和价值,指出从管理决策角度评估商标的价值已成为新的发展趋势。介绍了从管理决策角度进行商标评估的基本思路。
Explains the function and value of trademark. Points out that the trademark evaluation in terms of administrative decision is a new trend. Introduces the idea of trademark evaluation in terms of administrative decision.
关键词
商标
未来收益
商标资产
trademark
prospective income
trademark assets
