四川国际旅游目标市场研究

Study on the International Tourism Target Market in Sichuan Province

作者根据接待人数、经济发展水平、旅游业发展水平等条件,确定了四川国际旅游目标市场客源国为日本、泰国、美国和新加坡.在分析目标市场特点的基础上,提出了促进四川国际旅游目标市场稳定和发展的措施:扩大目标市场的范围,提高市场的稳定性;以市场为导向进行旅游产品的设计;分享境内客源,增强四川国际旅游流;深入研究目标市场需求,开发目标市场客源层.

The exploitation of target markets plays an essential role in tourism development in Sichuan. According to certain conditions as number of guests, standards of economic and tourism development, the authors have selected Japan, Thailand, America and Singapore as international tourism target markets. Based on the analysis of the characteristics of these markets, the authors have advanced concrete suggestions about promoting their stability and development： expanding the target markets, promoting the stability of target markets, designing tourist products led by markets, sharing domestic guests and increasing international guests, studying thoroughly the demand of the markets for more sources of guests.