调整营销策略 应对物价上涨

Strategic Marketing Adjustment Against Price Rise

2003下半年以来,全国物价涨势迅猛,直逼5%关口。虽然政府在积极进行宏观调控,但物价上涨的势头仍然存在。物价上涨,无疑会影响到企业的盈利能力、顾客对企业的忠诚以及企业的市场信誉。那么,如何积极应对物价上涨,就是必须要考虑的问题。通过调整企业的市场营销策略,包括调整目标市场策略、产品策略、价格策略、促销策略,积极应对物价上涨,可以帮助企业摆脱困境。

Since the late 2003, price has surged up to 5 percent all over China. However hand the govemment tries to make macro- adjusmaent, the trend of price is still going up, which will surely affect enterprise profitability, customer loyalty and market credit, To harness the increased price, enterprises need adjust their marketing strategies in terms of positing, product, pricing and promotion.