浅析现代女性消费心理与营销策略

Analysis about the Women Consumer Psychology and Marketing Tacties

在我国,女性消费心理随着社会的发展而发生了重大的变化。同时,女性消费者是市场中最为活跃的主角,她们在购买活动中起着特殊作用。因此,研究女性消费心理特征对于市场营销有着重大意义。

In our country, great changes have taken place with the development of the society in women consumer psychology. Besides, women consumers are the most active protagonist in the market, They are of special function in buying the activity, So, studying modem women will have great significance in studying marketing.