摘要
媒介公关对我国电视媒体进入全面营销时代具有重要的意义和作用。根据我国电视媒介公关活动管理的现状,并以凤凰卫视为例阐述了电视媒体应如何进行有效的公关活动管理。
Nowadays,media public relations（PR） becomes more and more important in mass communication. The author analyzes the situation of the PR campaign management in TV media of China. Then the author takes the Phoenix Satellite TV Station as an example to discuss what the TV media should do to improve the situation of PR campaign management.
出处
《河南工业大学学报（社会科学版）》
2005年第3期33-35,共3页
Journal of Henan University of Technology:Social Science Edition
关键词
电视媒体
媒介公关
公关活动管理
media public relations
TV media
PR campaign management
