摘要
做广告以创新为前提,拒绝平庸,拒绝粗制滥造。广告人应该以创造精品为己任。这要求广告人要充分调查研究,因地制宜。
An advertisement should be based on the innovation, in which the advertiser tries his best to produce the wonderful advertisements. The advertiser should avoid the common, mediocre products in advertisement design,taking the facts of the markets into consideration is very important.
出处
《河南工业大学学报（社会科学版）》
2005年第3期36-37,共2页
Journal of Henan University of Technology:Social Science Edition
关键词
广告
创意
艺术
设计
advertising
designing idea
art
design
