文化综合类期刊读者定位刍议

On the Reader Location of the Cultural Synthetical Periodicals

期刊的读者定位,即期刊的主要服务对象。文化综合类期刊读者定位的因素可以分为五个方面,即区域、性别、职业和身份、年龄及文化水平。

The reader location of the periodicals refers to their target readers,This article discusses the five factors of the reader location of the cultural synthetical periodicals .That is ,the rigion, the gender, the career and status, the age and the educational level,