摘要
中国是农业大国，但出口的农产品与出口工业品相比，自有品牌少，而在国外创品牌成本高，取得国外消费者的认知难度大。
China is an agricultural power, but it＇s export agro-products have less their own brands compared with that of industrial export products. It is at higher cost to develop a brand abroad and difficult to win consumers＇ recognition abroad.
出处
《国际农产品贸易》
2005年第3期54-61,共8页
International Agriculture Trade
