数据挖掘技术在民航快递市场营销中的应用

Application of Data Mining for Marketing of China Air Express

介绍了数据挖掘的概念、过程和在市场销售中的应用。构建了数据挖掘在民航快递市场销售中的应用过程,指出了在应用数据挖掘中所出现的问题,并展望了数据挖掘应用的前景。

The article simply discusses the concept and process of data mining, the application of marketing, builds the application process of data mining in China Air Express. It also presents the problems of developing data mining in China air express and the future of data mining.