网络经济下信息产品的定价

Fix a Price of the Information Products in the Network Economics

网络经济环境中,信息产品普遍具有的高固定成本、低边际成本的特征使得信息产品的定价成为一个困难的问题。文章分不同情况尝试着对网络经济环境下信息产品的定价方法进行了探讨。但由于盗版者采用违法手段获得了与正版厂商展开市场争夺的价格优势,使得正版厂商在市场竞争中的利益得不到有效保障,这将严重影响人们的创新积极性,进而对社会发展造成危害。要从根本上改变这一状况,关键还在于国家要进一步加强制度建设,完善对知识产权的立法保护并保证其有效实施。

In network economic environment, the information product has generally characteristic of the high fixed cost and the low marginal cost, It becomes a difficult question that the information product fixed price. This article attempted to discuss the fix a price methods of information product in different situation in network economic environment, But because it used the illegal method to obtain software product, the pirate gain the price superiority in the competition with the normal producers, The profit of the normal producers does not warrant it, It will seriously influence the enthusiasm of invention on people, and that causes the harm to the social development, The key also lies in the country to have further to strengthen the system construction to fundamentally change this condition. The nation must improve our legal system and guarantee it effective is implemented to in order to protect the interest of law-abiding manufacturer.