摘要
分析了莆田市旅游客源现状与塔斗山景区客源现状,提出了塔斗山景区客源市场的主要影响因素。根据塔斗山景区的资源价值、市场基础、开拓条件和潜力,确定了塔斗山景区的市场定位,并从旅游产品开发设计、宣传促销等方面来开拓塔斗山景区旅游市场。
The author analyzed the current situation of tourism market for Putian City and Tadou Moutain Scenic Spot, put forward the main influence factors of tourism market for Tadou Moutain Scenic Spot. According to the the resource value of Tadou Moutain Scenic Spot, market foundation, developing condition and potentiality , the author confirmed the market orientation of scenic spot, and proposed from choosing tourist market , travelling products develop , propagate of promoting to open up the tourist market.
出处
《资源开发与市场》
CAS
2005年第5期471-472,F0003,共3页
Resource Development & Market
基金
福建省教育厅B类课题(项目编号:GB02196)
莆田学院资助项目(项目编号:02204)
关键词
旅游市场
定位
塔斗山风景区
tourist marker
localization
Tadou Mountain Scenic Spot
