摘要
从旅行社的角度出发,分析了旅行社创造核心能力的必要性,介绍了旅行社核心能力的具体内涵,并结合旅行社的行业特点,引出利益相关者价值导向的旅行社核心能力的概念。
Being the intersectional fruits of economics and management, core competency is one of the essential theories in economic and management field. The concept of core competency and the necessity applied in travel agencies are introduced. Simultaneously, the stakeholder-oriented core competency theory of travel agency is also presented. In the last part, the article shows so,ne strategies for travel agencies to obtain the stakeholder-oriented core competency.
出处
《天津商学院学报》
2005年第5期41-43,63,共4页
Journal of Tianjin University of Commerce
关键词
利益相关者
旅行社
核心能力
stakeholder
travel agency
core competency
