高职院校市场营销学课程教学改革的思考

Reflection on the teaching reform of marketing in higher vocational school

文章分析了我国高等职业院校市场营销学教学改革的现状,指出了在教学内容、教学模式和教学手段上存在的问题,并提出市场营销学课程教学改革的一些思路。

In this paper, the author analyzes the major problems which existed in the teaching of marketing in higher vocational school, and puts forward the thinking of the teaching reform of marketing.