论企业形象及其塑造途径

The research about corporate image and ways for obtaining good corporate image

文章认为,良好的企业形象已成为企业生存与发展的重要条件,充分认识企业形象的作用及其构成因素,并探讨其塑造途径,对于增强企业竞争力、促进企业可持续发展具有重要的意义。

A good corporate image is an important condition for enterprises＇ existence and development,it has important significance for enhancing enterprises＇ competitive ability and promoting enterprises＇ steadily development that we fully understand the effect and component parts of corporate image and analyse the ways for obtaining eood corporate image.