数据挖掘在电子商务中应用问题研究

随着商业信息和商业数据的急剧增加,如何有效地分析和利用这些信息,找出其中的内在联系,为经营活动服务成为电子商务经营者共同关注的问题。本文论述了数据挖掘的由来、数据挖掘的基本功能、国内外数据挖掘技术的发展概况以及数据挖掘在电子商务中的应用等问题。

With the rapid increase of business information and business data, how to analyze and use effectively the information, find the inner contacts and serve for business activities have been a commonly concerned problem for E - business manager. This paper discusses the origin of data mining, the basic functions of data mining, the development of data mining technology in Chinese and overseas and data mining application in E - business and so on.