非对称性:公共关系的重要特征——公共关系非对称运行形态分析

Asymmetry: the Important Characteristics of PR(Public Relations)——Analysis of the pattern of asymmetric operation of public relations

社会关系形态中客观存在的公共关系运行形态,包含并体现出一种非对称、非平衡的关系形态以及非对称、非平衡的关系运行过程。公共关系非对称运行形态是由公众的特定属性决定的。公共关系的非对称特征是公关与诸多关系形态,其中包括人际关系、生产管理关系等关系及其运行形态的重要区别;非对称与对称的相互交织是公共关系矛盾运动的基本法则;不同形态非对称与对称性传播对组织形象产生不同影响;非对称中的对称性追求促进着组织和谐度的提高。

In the pattern of social relations, the objectively-existed operation pattern of public relations includes and shows an asymmetric and unbalanced pattern of relations and an asymmetric and unballanced operation procedure of relations. The asymmetric operation pattern of PR is decided by the specified attribute of the public, and the characteristic of PR asymmetry is what makes PR different from many other patterns of relations, such as interpersonal relationship, relations of production and management, and their operation patterns. Asymmety interweaving with symmetry is the basic law of PR contradictory operation ,while different patterns of asymmetric and symmetric spreading are different in their influence on organizational images ,and the symmetric pursuit in asymmetry can promote the harmonious degree of organization.