我国企业实施名牌战略途径管见

My View of Branding Paths of Chinese Businesses

当前国际经济市场的竞争,从一定意义上讲是名牌之间的较量,我国企业要参与市场竞争,就要实施名牌战略。文章针对国内外的实际情况,指出我国企业要实施名牌战略,就必须强化名牌意识,建立和完善名牌机制,重视名牌产品质量与技术创新,并提供优质的营销服务和加强名牌商标的注册与保护。

In a manner of speaking, international competition Chinese businesses cannot do without their branding strategies. raise provl is brand competition. To participate in the competition To implement a big-name branding strategy, they must their awareness of making the brand big, set up a complete branding mechanism, stress quality and innovation, de quality marketing services, and strengthen protection of their famous brands.