体育节事的旅游价值与营销策划

Tourism value and marketing plan of sports festivals

体育节事是传统节事旅游的一种。随着我国节庆活动的进一步发展,体育节事越来越具有重要的旅游价值,但由于种种原因,体育节事本身并没有发挥出应有的优势。以荆州国际龙舟节为例,通过对其运作过程中存在问题的分析,提出了相关体育节事旅游活动的营销策划方案。

Sports festivals are parts of the traditional festivals. With the development of the festival celebration in China, sports festivals are manifesting more and more important tourism value. However,out of various reasons, sports festivals have not yielded their full advantages. Taking Jingzhou International Dragon Boat Festival as an example, this paper analyzed problems in its celebration and put forward marketing plan for relative sports festivals.