期刊文献+

营销资源在CRM策略中有效分配的应用研究 被引量:1

下载PDF
导出
摘要 主要就CRM中获得新顾客、维持现有顾客、赢回流失顾客和培养忠诚客户4种主要策略的理论研究现状进行了回顾和整理,为研究人员今后在CRM方面的研究提供有益的参考。同时,作者就CRM的4种主要策略的组合效果进行了分析研究,结论对经营者有限营销资源的分配提供指导作用具有重要意义。
出处 《科技进步与对策》 CSSCI 北大核心 2005年第9期62-64,共3页 Science & Technology Progress and Policy
  • 相关文献

参考文献11

  • 1Philip Kotler,Marketing management, 1997,19-22.
  • 2Jaishankar Ganesh,Mark J.Arnold,Kristy E.Reyndds,Unerstanding the customer base of service providers:An examination of the difference between switchers and stayers Journal of marketing,2000,65-87.
  • 3Jacquelyn S.Thomas,Robert C. Blattberg, Edward J.Fox, Recapturing lost customers ,Journal of marketing research, 2004,31-45.
  • 4Tat Y.Choi,Raymond Chu,Determinants of hotel quest,s satisfaction and repeat patronage in the Hong Kong hotel industry,International journal of hospitality management,2001,277-297.
  • 5Susan M.Keaveney, Customer switching behavior in service industries an exploratory study ,Journal of marketing, 1995,71-82.
  • 6Itamar Simonson,Dterminants of customers, responses to customized offers ,Journal of marketing,2005,32-45.
  • 7Ruth N.Bolton,A dynamic model of the duration of the customer's relationship with a continuous service provider.the role of satisfaction,Marketing Science, 1998,45-65.
  • 8Rizal Ahmad, Francis Buttle, Customer retention:a potentially potent marketing management strategy,Journal of strategic marketing,2001,29-45.
  • 9Stowe Shoemaker, Robert C.Lewis,Customer loyalty: the future of hospitality marketing, International journal of hospitality management, 1999,345 -370.
  • 10Hyunseok Hwang,Taesoo Jung,Euiho Suh,An LTV model and customer segmentation based on customer value:a case study on the wireless telecommunication industry,Expert systerms with application, 2004,81-188.

同被引文献1

引证文献1

二级引证文献1

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部