畅销书何以畅销——畅销书构成要素刍议

Why Are Bestsellers Best selling——On the Bestsellers’ Composing Main Factors

畅销书因其销量大,能获得较高的经济效益,而成为每家出版社追求的目标。畅销书的构成要素有选题策划、编创形式、时效性和宣传等。

Because of the bestsellers＇ selling well and getting more economic results, each publishing house strives to publish more of them. The composing main factors of the bestsellers can be divided into four parts： subject choosing and planning, editing and creating form, time effectiveness and propaganda.