走出电视谈话节目的“伪沟通”

Walking out of “False Communication” of Conversation Program on TV

电视谈话节目是一种借助人际谈话形式的大众传播,其存在的本质是交流和沟通。由于主客观因素的制约,一些电视谈话节目存在着“伪沟通”现象,影响了节目质量和传播效果。“伪沟通”是一种无效的虚假沟通,严重影响电视节目的生存与发展。应该从电视谈话节目的话题设置、主持人定位、节目形式等方面消除“伪沟通”现象。

Conversation program on TV is a kind of mass media which draws support from the interpersonal conversation. Its essence is exchange and communication. However, because of the restriction of subjective and objective factors, there appears the phenomenon “false communication”, which affects the quality of the program and its result. “False communication”is a kind of ineffective one, which will influence the existence and the development of the program, so it is very important to eliminate the phenomenon “false communication” in such aspects as setting up of a topic, orientation of the host, and form of the program, etc.