服装产品开发设计整体观念的阐释

Interpretation of the Integrated Concept of Apparel Designing and Development

综合服装设计与产品营销理论,提出服装产品开发设计的整体概念,分析了“市场分析-定位-策划-设计开发”的服装产品开发设计全过程。

On the basis of the conception of garment designing and product marketing, this thesis comes up with the integrated concept of apparel designing and development. It expounds the whole process about the concept of “market- analysis-location-plot-design-and-development” as well.